With every Aamir Khan film, one gets to learn few marketing tricks from the marketing genius star of Bollywood. This time, with Rajkumar Hirani’s P.K. starring the Perfectionist actor, Sanjay Dutt, Anushka Sharma and Sushant Singh Rajput, it’s learnt that the wine shop owners of the city have decided to place the film’s talking standee outside their shops.
According to our khabroo, Aamir will be seen as a drunkard in the Christmas release of this year. Considering that the wine shop owners have decided to cash in on this by placing the film’s talking standee in their shops.
Hirani’s P.K. created a huge buzz with its first poster. The team of P.K. has put up talking standees of P.K. all over the city that has the poster image of Aamir… aur pata hai kya… when one goes in front of it, the poster starts talking in Bhojpuri.
Our source informs, “Wine shop owners feel that the standee is perfect for their shops. It is the first talking poster ever and since Aamir plays a drunkard, they want to use it to increase intrigue at the entrance of their shops. The talking standee will soon be seen at various wine shops across the city.”
We won’t be surprised if this is Aamir’s brainchild. Keep watching this space to learn more marketing tricks from Aamir!