The Jay Bhanushali-Surveen Chawla starrer earned approximately Rs 15.35 crores over the weekend, while the Vir Das and Akshay Oberoi films opened to dull houses and fared below average at the ticket counters.
Last week, three movies hit the screens – Hate Story 2, Amit Sahni Ki List (ASKL) and Pizza 3D. And Vishal Pandya’s film proved to be the only film which had a decent earning at the box office – Rs 15.35 crores over the weekend, as compared to the other two films which couldn’t set the cash registers ringing. Hate Story 2 was expected to do good business over the weekend and it did just that.
Analyzing the business of last week releases, trade guru Atul Mohan points out, “Undoubtedly, Hate Story 2 was obviously the first choice for moviegoers. It has done well at the box office but the three movies cashing together at the box office has affected each other’s business.”
“In spite of Ramzaan that restricts a good percentage of Muslim community thronging the theatres, Hate Story 2 did well at the box office. It’s a victory of engaging content, exciting promo and great distribution,” says leading exhibitor-distributor Akshay Rathi, adding, “Considering the movie budget in terms of locations and debutant Jay Bhanushali and Surveen Chawal, the film’s collections has clearly made it a case study to understand that in today’s time budgets make the movie and not revenue. It also establishes T-Series supremacy in handling marketing of a low budget film.”
About Amit Sahni Ki List, Akshaye says, “The movie has been well appreciated by a very niche audience. Though Vir Das doesn’t have the star power, he has managed to bring a decent number of footfalls considering his fan following that he has developed through his standup comedy acts.” In its capacity, ASKL has managed to earn Rs 2.10 crores over the weekend.
“While the original Tamil horror flick Pizza has done well at the box office, unfortunately the Hindi version isn’t quite tempting,” says Akshaye, adding, “The figures are not really worth talking about.”