The creative team for Salman’s upcoming film Kick has definitely taken digital innovations to the next level. Salman the ‘Devil’ went missing yesterday and an extensive search was carried out on the various social networking platforms to get a hold of the evasive superstar. The hunt was carried out to grace the special launch of the much awaited Yo Yo Honey Singh number titled ‘Devil’. This never heard before activity was just one of many pioneering steps taken by the producers to launch their new song. The makers have left no stone unturned to give the fans a chance to be a part of the experience of Kick.
Since the song is about the handsome Devil, it was vital for the Devil himself to be present at the launch making the event a memorable one. In order to ensure this, #FindTheDevil activity was started on the movie’s Twitter and Facebook where clues were handed out to fans through several social properties of Jacqueline Fernandez, Salman, Nargis Fakhri, UTV Motion Pictures and Nadiadwala Grandsons. Fans eagerly participated in this quest to find their superstar following all the clues to the T. Finally, it was revealed that the Devil was found and had been convinced to make his grand presence felt.
The hashtag #FindTheDevil was trending on Twitter receiving huge number of responses from fans all across the globe. The top lucky 10 winners who answered all the clues got a chance to interact with the Devil himself at the song launch event that released digitally at 10 pm yesterday.
Kick has been breaking records even before its release and with this ground breaking idea it aims to garner more public interest, thus eventually shattering all the existing records in Bollywood.