Check out Ranveer Singh’s condom ad picture! While most of Ranveer Singh’s contemporaries and friends are endorsing products like chips, colas, beauty products amongst many others, the Ram Leela actor has taken the road not taken and he is promoting the leading common brand Durex; which is a first for a leading male actor.
Talking about it, he says “As an actor and as an individual, I have a propensity for pushing the envelope, breaking the mould and taking the road less travelled. As such, I constantly endeavour to build an equity that is unique – one that truly stands out from the crowd. Over the past three-and-a-half years that I’ve been a part of the Hindi film industry, I’ve declined several tempting endorsement offers. I’ve been saving my brand virginity for the right one. And now, finally, I’m popping my cherry with the world’s leading brand in Sexual Wellbeing – Durex!”
He added, “Sex is still considered a taboo in our country and the idea behind my association with Durex is to create awareness around sexual wellbeing, promote safe sex and have fun while doing it! After intensive brainstorming, my partners at Durex and I have jointly devised a kickass creative campaign, but it’ll be a while before it releases. It will surely hit the spot, but it won’t be coming soon.”