Sonam Kapoor inaugurates FICCI Frames 2014. FICCI Frames is an annual conference where reforms, regulatory mechanisms and implementation of policies related to the media and entertainment world are discussed, started Wednesday. Sonam Kapoor inaugurated this year’s conference; whilst dressed in a classy designer outfit.
Several noted names from the Indian media and entertainment industry, including Harshvardhan Neotia (FICCI vice president), Uday Shankar (chairman, FICCI Media and Entertainment Committee, and CEO, Star India), Bimal Julka (secretary, Ministry of Information and Broadcasting), Patrick Suckling (Australian High Commissioner to India) and Sippy (co-chairman, FICCI Media and Entertainment Committee), were present on the stage with Sonam.
The conference opened with the delegates discussing about the growth in the media and entertainment industry in 2013. “The media industry is unique and despite the slowdown last year, the media and entertainment industry experienced a growth of four percent over last year and this is a testament to the tenacity of the industry,” Shankar said.