War between the makers of Youngistaan and Pepsi escalates

Recently, Pepsico had filed a petition against Jackky Bhagnani’s upcoming film Youngistaan. Pepsico said in the petition that they had the copyright to the term ‘youngistaan’ and asked the makers of the film to change the title and also recall any promotional material which had that name.

The judge at the Bombay High Court had earlier advised the two parties to sit down together and amicably sort out the issue after the two parties presented their proposals at a hearing.

Pranjal Khandhdiya, Executive Producer, MSM Motion Pictures, said they were considering other options for the title; including an sms spelling of the word Youngistaan.

There was buzz that the makers want to name it Faltu 2. However, Khandhdiya denied it and said “Faltu is another brand and our film is not an extension of it but a new film. So why would we want to call it Faltu 2.”

“We will fight it out because the title was granted to us by the film associations. Once they clear it, no one should raise objections to it. If we give in now, the system collapses. Tomorrow, even a smaller brand can claim copyright and create hindrance for another producer. So we have now decided to fight it out,” Khandhdiya said.

Meanwhile, when we approached Pepsico India, a spokesperson said “Youngistaan is a registered trademark of PepsiCo. Inc and has been extensively used in its campaign. As the matter is pending in court, we will not be able to further comment on the matter.”

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