The makers of Shaadi Ke Side Effects have come up with a very ‘hatke’ idea to promote their film. The makers have made a couple of spoofy videos on the movie, which revolves around the comic events of the lead characters which are played by Farhan Akhtar and Vidya Balan — experience post-marriage.
The first of the many spoof videos shows a yet-to-be-married couple enjoying a few private moments while watching the song Ooh La La from the Dirty Picture. And, post-marriage, the couple is found in the company of family members, neighbors and even drivers, all glued to the television, watching Kyunki Saas Bhi Kabhi Bahu Thi. The second video shows how a guy, totally committed to his girlfriend, changes once she becomes his wife. In the confusion that follows, everyone — his friends, office boys, courier delivery boys, monks and even a lookalike of the Prime Minister of India — gets involved.
Alpana Mishra, CEO, Balaji Motion Pictures, says, “When the video filmmakers showed us what they had made, we gave them the go ahead. We also agreed to promote them on our official online channel.”