Highway might not be doing as well as anticipated with the collections of the first week reaching only upto a 15.5 crores but with no other movie running as well in theatres, it is the one leading bollywood movie at the moment. Darr @ the mall was the only other movie that was released with Highway in the same number of screens and like we already know, it hasn’t done well at all with only 3.5 crores collection in the first four days.
Although Highway had a bad opening, it began doing well on the weekend and here’s what Punit Sahay, the MD of Spice Cinemas has got to say on the collections of the movies, “The occupancy on the opening day was only 42 percent. It picked up on Saturday with 78 percent occupancy. ‘Highway’ did better on Sunday with 83 percent occupancy. The audience appreciated Alia’s acting and also the picturization. On Monday, the occupancy dropped to 35 percent.”
And here’s what he had to say on Darr @ the mall, “Darr@The Mall’ is not doing well. It was around 20 percent in first three days and on Monday only 15 percent.”