Akshay Kumar’s upcoming flick ‘Holiday- A Soldier Is Never Off Duty’ first looks are out now and the movie has a solid four long months for the promotions of the movie. The movie name is already trending on social media courtesy Akshay Kumar’s fans!
“Typically the promotion window of a biggie is two to two and a half months. However, given the fact that Akshay’s films are released once every three to four months, his fan base was missing him on action. The gap between Boss and Holiday is over seven months and hence the fans started a campaign on social media for the promo to be revealed. The film had started turning hot well in advance and the makers decided to release a full fledged theatrical promo now itself,” informs a source.
This was not predicted as it was widely expected that only the poster or a teaser would come out now and theatreical promo coming after a couple of months. However, the makers have laid out a different promotion and marketing strategy.
Confirms Vipul Shah, “That’s right. Though our television campaign would break in a few weeks from now, there are many other events and other tools being put together to keep the momentum on for Holiday. It is a prestigious film for all of us. We have to make sure that there is a good platform put into place. You would see and hear a lot more about the film starting now.”
“Murugadoss is someone who is very sorted and stylish,” says Vipul, “He understands what kind of milieu has to be created and what sort of contemporary treatment a film has to be given. For Holiday, he has only bettered what audiences down South have already seen.”
With four more months in hand and more to be revealed about the film. With the songs waiting to be unveiled, it would be interesting to see how much further has the film traveled in the Hindi version.