Check out Madhavan’s PETA Advertisement

The animal rights NGO People for the Ethical Treatment of Animals (PETA) India released a picture of the award-winning actor R Madhavan holding a sign that says “Free Sunder”, to support PETA India’s call for the release of the 14 year old elephant to a sanctuary.

Member of the Legislative Assembly Vinay Kore donated the elephant named Sunder to the Jyotiba temple in 2007, and the elephant has mostly been kept chained and inside dark sheds since then. PETA recently obtained a video clip that showed Sunder’s mahout violently beating the elephant with a pole. Following a petition, the High Court of Bombay ordered Sunder’s transfer to a sanctuary but it hasn’t been done tha tyet.

“Sunder is just a young elephant, not much older than my son, and he has many years of life ahead of him”, Madhavan says. “He must not be forced to live it alone, in chains and in fear of being beaten. It’s high time to free Sunder.”

Joining Madhavan in his call for Sunder’s release have been Amitabh Bachchan, Madhuri Dixit, Arjun Rampal, Raveena Tandon and many other top celebrities as well as more than 1,00,000 people, who have signed PETA India’s online petition.

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