Aditya Chopra wants to launch In-House Producers

Aditya Chopra, the head of India’s leading production house Yash Raj Films, has now come up with a totally new concept. So far, Yash Raj Films has introduced new talent in front of the camera and behind the camera for decades now. Under the new plan, Aditya Chopra will now introduce new producers from among the banner’s existing individuals. These independent producers will be credited for the films they produce, under the Yash Raj Films’ banner.

Maneesh Sharma, the director of successful films like Band Baaja Baraat, Ladies Vs Ricky Bahl and Shuddh Desi Romance will be the first such producer under the banner and will make a movie titled Dum Laga Ke Haisha, directed by Sharat Katariya and starring Ayushmann Khurrana. The film is scheduled to go on floors next month and will be released later this year.

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