Akshay Kumar seems to be the new Salman Khan in the making as the satellite rights of his upcoming film alone just got sold for a whopping price of 100 crores! This, they got after the satellite rights of the movie were sold to Zee TV. The producer of It’s Entertainment, Ramesh Taurani who doesn’t reveal the actual figure says, “Yes, I have sold it to Pen at a huge amount!” confirming it.
Jayantilal Gada from Pen, who can’t stop praising what a unique film It’s Entertainment is going to be, says, ” can’t say at what price I bought It’s Entertainment but yes, it’s a humongous amount. We have had five releases till now — Kahani, Singh Saab The Great, Issaq, Mahabharata and Sholay 3D. If you have noticed, all the five films are of different genres and content-driven.
We buy whatever has good content. We bought It’s Entertainment for various reasons — the film is directed by debutant directors Sajid-Farhad who have a great track record as writers (Bol Bacchan, Golmaal, Chennai Express). So I look for films with good content. We also want films which have repeat value and which we can show repeatedly on television. It’s Entertainment is one such film. I am very confident about what the film has to offer” talking about it.
Looks like It’s Entertainment is going to be one really special film of this year..!