Box Office Report: Yaariyan and Dedh Ishqiya rule the roost

On January 10th, Dedh Ishqiya and Yaariyan, two of the highly anticipated movies clashed with each other and Yaariyan‘s success came as a surprise to many. Due to the differences in their genres, they didn’t actually outdo each other or some such.

Divya Khosla’s directorial debut film Yaariyan is a college rom-com and it was highly appreciated by the audiences and the critics alike. Film critic Taran Adarsh wrote “Smash hit music + terrific promotion + youth factor = Fantastic start at the BO. Yaariyan fetches flying start. Friday – 6.30 cr nett. Excellent! Yaariyan Cost of Prod – 9 cr. P&A – 10 cr. Total cost – 19 cr. Substantial chunk of investment already recovered from Satellite rights.” So far, the film has grossed Rs 11 crores.

While Dedh Ishqiya didn’t have a massive opening, it picked up over the weekend. Going by the stellar cast that the movie has, this is no surprise. “Dedh Ishqiya witnessed escalation over the weekend. Biz grew with each passing day”, posted Adarsh. Right now, it seems as if Dedh Ishqiya will out do Yaariyan this week.

Nevertheless, the two films have 10 more days to cash in on, before Salman Khan’s big film Jai Ho releases on January 24th.

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