In what might seem as heights of fan following, a coffee named after Salman Khan will be available as a part of the film’s promotional campaign, at almost all multiplexes in India during the release of his upcoming film Jai Ho.
While Sallu bhai’s image is that of a mass star, with a bigger fan following in single screens than in multiplexes, his recent movies have managed to capture the attention of the multiplex-only audience too. With the Being Human Khan playing the role of a social crusader in this film, it sure will pull in crowds at multiplexes.
According to a spokesperson from the film, due to the cold wave that Northern India is experiencing, people would love a cuppa hot coffee while watching the film; give it Salman Khan’s name and it’s all the more satisfying.
Jai Ho is the Bollywood remake of a blockbuster Telugu film Stalin; which in turn, is loosely based on a Hollywood film Pay It Forward. The film releases on January 24th.