Ajay Devgn, keen on bringing about the much needed change in Indian Cinema launched the ‘Shivalaya entertainment’ based in the US and partnered with the Brillstein entertainment. Shivalaya entertainment will from now on produce all the independant cinema that will reach out to the global audiences.
Naturally, Ajay Devgn is all excited to be the man behind the change in the Indian cinema and here’s what he said, speaking on it, “At one end, traditional films continue to entertain and make business sense. At the other, there is a resounding presence of some new forms and voices making a mark in this ever expanding medium. I am keen to be part of that growth, that change.”
“I am coming forth to support the independent film process where we can share important stories that need to be told — global stories that will resonate with international audiences” he added. This will be the second production house of the actor after his Ajay Devgn Films Productions.
Jai Khanna of the Brillstein entertainment who will also be a part of it spoke on it saying, “We will also be looking at working on projects with a diversity of talent, American or otherwise, with an aim to reach out to wider audiences.”
The first ever independant film that will be prodiced by Shivalaya entertainment will be the ‘Parched’ directed by Leena Yadav and will deal with the rural lifestyle of the Indian women.