We all are well aware that during the Ramzan season this year, Shahrukh Khan was on an unending promotion spree for his super hit movie Chennai Express. But this Diwali the only person who was seen promoting his movie non-stop was Hrithik Roshan for his recently released film Krrish 3.
We have often seen how the entire cast and crew come together for the promotion of their respective movies before they hit the theatres. However, we have noticed this trend changing gradually, I would say that they have evolved over time and haven’t restricted their promotion activities to just pre-release.
Post release promotions is the latest trend by the filmmakers. Even though Chennai Express was a runaway hit, Shahrukh Khan didn’t stop there, he went an extra mile to ensure that the movie stays in the audiences mind for a long time even after the release of the movie. It looks like Hrithik Roshan to is game for a similar challenge. He too is taking the extra pain to promote his superhero flick Krrish 3.
Although Krrish 3 got a mixed review from the critics, the movie has been doing very well at the Bollywood Box-Office. The rate at which the movie has been earning, we wouldn’t be surprised if ‘Krrish 3’ breaks all the records which Chennai Express has made.