In this present age – techn-savy world, where everything is controlled just with a click of mouse, actor Hrithik Roshan wants the youth to go back-in-time and use the old ways of writing more, through his latest ad campaign for pen brand flair.
KJ Rathod, chairman of Flair group of companies, feels that the superstar, with his superhero image of ‘Krrish’, insists that it was a perfect choice for the brand.
“I think every superhero carries a social responsibility on his shoulders. We felt that Hrithik would fit in with the essence of Flair that aims at education being the key to a sound nation. And he was only too happy to join in,” Rathod said in a statement.