In a recent 16-city survey conducted by Trust Research Advisory (TRA), a Comniscient Group company, based on what it called a ’36 Trait Matrix’, to measure brand attractiveness, Shahrukh Khan beat a lot of celebrities including Salman Khan and Amitabh Bachchan and emerged as the topper of the list of most attractive personalities.
In the ‘attractiveness quotient’, Amitabh Bachchan is second to SRK, followed by Mahendra Singh Dhoni and Aamir Khan. 25 personalities from the field of cinema, sports and social-spiritual, business and music; like Rabindranath Tagore, Madhuri Dixit, Sourav Ganguly, Sushmita Sen, Chris Gayle, Aishwarya Rai Bachchan, Kareena Kapoor, Anil Ambani, Karishma Kapoor, Lata Mangeshkar, Sunny Deol, Priyanka Chopra, Rekha, Hrithik Roshan, Ranbir Kapoor, Sonakshi Sinha and Abhishek Bachchan; were listed in the report.
“While we often see attractiveness only in terms of physical beauty, it is much more. It is a function of four founding appeals – rational, emotional, aspirational and communication. When the quotient is high on all four appeals, the overall attractiveness quotient becomes high,” said N Chandramouli, TRA CEO, said.
Meanwhile, Salman Khan, who is busy shooting for his next film Jai Ho, might take time off to do a cameo in the film Yaariyan; which stars newcomers Himanshu Kohli and Evelyn Sharma and is directed by Bhushan Kumar’s wife and ex-model Divya Khosla. This film is a first for the lead actors and also for the director.