Yash Raj Films’ ‘Dhoom 3’ is all set for a Christmas release and the makers are leaving no stone unturned to market the film, interestingly in a very unique way.
The producer of the film Aditya Chopra is in full josh and is not ready to settle for anything less than the best. He is doing his best to promote the film in a ‘never seen before’ way. “Aditya Chopra has told his entire team that until there is a ‘never before idea’, they should not even discuss anything regular,” said a source close to the production house. “All marketing initiatives from theatrical launch to music launch to every other activity will be done in a never seen before avatar,” the source added.
Dhoom 3 is the third installment of the Dhoom franchise and will see Aamir Khann in a baddie role. Directed by Vijay Krishna Acharya, the film also stars Abhishek Bachchan, Uday Chopra and Katrina Kaif in the cast.