It seems as if the film industry is giving more importance to promoting the film than making the film. Film-makers are allocating a big chunk of their budgets for promotional events and promotional tactics. It’s not surprising when a big movie like Dhoom 3 is promoted extensively. Now, Aamir Khan (who is the lead negative character in the film), has found a novel way to promote the film. He plans to use Dhoom 3 music to promote the film.
The chor-police flick’s music might be released in November and Aamir Khan plans on using the music of the film as his caller tune. “Aamir is keen to use the music as his caller tune. He usually does not keep any caller tune. However, his excitement over the songs of Dhoom 3 is very high,” said a source.
“He is keen to share the music with everyone who reaches out to him and hence the idea of using it as a caller tune”, the source added.
The movie releases in December.