Joyalukkas has signed Bollywood icon Hrithik Roshan to be brand ambassador for its planned global expansion in 2013-14.
“The decision to sign Hrithik Roshan is strategic due to the global recognition he has received over the years as a symbol of Indian cinema as well as a fashion icon,” said Joy Alukkas, Chairman and MD of the group
Known as India’s heart throb, Hrithik Roshan is blessed with striking good looks, with a keen sense of fashion and is a very humble personality. These qualities has led to his global recognition as an Indian superstar today.
“The hard work and dedication that Hrithik brings to all his endeavours, is synonymous to the foundation upon which the Joyalukkas brand has been built,” said Joy Alukkas, Chairman & MD, Joyalukkas Group.