Shahrukh Khan’s movie generates revenue for UAE

Shahrukh Khan’s upcoming film Happy New Year is the first feature film to have been shot extensively in UAE. The film commission which worked along with Shahrukh Khan’s Red Chillies Entertainment to organize the shoot in Dubai, said the rough estimate of the money that UAE got out of the production is $5000000 at the very least.

According to a report in The National, benefits to the Emirate’s economy include spending on hotel rooms, flights and equipment and space rentals.

As opposed to most Bollywood films that use locations in UAE for just a scene or two, about 90% of this film was shot in the Emirates. This is not just a dance scene, but about 80-90 per cent of the whole film that was shot in Dubai. We had to learn the logistics. Normally we’ve only dealt with a maximum of 40 people who come to do a dance scene in two to five days,” chairman of the film commission, Jamal Al Sharif, said.

The Red Chillies team was given many incentives from Dubai International Airport, Emirates Airline and immigration authorities. The entire movie crew booked 180 rooms at the Atlantis hotel on the Palm for 25 days.

Dubai needs to let the world know it has the infrastructure. It is comparable to any place in the world. It is high time a lot of Indian films, not just Bollywood, should be encouraged to come here and this will be a stepping stone to showcase the beauty of Dubai and how wonderful and easy it is to shoot (here),” Shah Rukh said in Dubai last month.

“This will impact culturally on what they’re doing. They’re creating jobs and we’re hoping that further Bollywood films will support (our) GDP. We are expecting the next door to open for Bollywood to be in Dubai and the Middle East,” Al Sharif added.

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