Aishwarya Rai Bachchan promotes stem cell banking

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Bollywood actress Aishwarya Rai Bachchan has lent her name to the cause of stem cell preservation by Life Cell, a biotechnology company.

Aishwarya Rai Bachchan said, “Families and friends can come together to make this gift possible in a parent’s life. We traditionally buy so many things for expecting parents,”

“So family and friends can come together to pursue this possibility in expectant parents lives and make that the perfect gift for the child coming into this life,” she added.

“I had always banked that thought even before I got married. At that point of time we were contacted by a lot of companies and closer to the date we interacted extensively with Life Cell. Once were convinced we went ahead with the decision to bank with Life Cell,” Aishwarya said.

“To those who can afford it, we really look at a lot of expenses. A lot of indulgences are so easily spent upon that somehow this thereby seems like a sensible investment,” Aishwarya said.

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