The makers of Krrish 3 are doing extensive out and out promotion for their film. Recently Hrithik and Pappa Roshan together launched Krrish 3 merchandise. Now, Hrithik Roshan and his sister-in-law Farah Khan Ali launched a jewelry collection. The Krrish 3 jewelry includes pendants, mobile charms, masks and leather chord neck pieces.
The jewelry has been designed by Farah Khan Ali and the prices start from Rs. 2000. This Krrish collection will be available for purchase on Farah Khan Ali’s newly launched web portal which is exclusively for her jewellery collection.
“This line was not part of a marketing strategy, rather it evolved organically. I was discussing the film with Hrithik when I realised that Krrish is not just about a superhero; it is about the superhero in all of us,” said Farah, about the jewelry line.
“Accordingly, I designed a special symbol resembling a bolt of lightning to capture the exemplary courage of the everyday hero,” she added.
Krrish 3 releases on November 1st.