Looks like Ranbir Kapoor is taking a cue from Aamir Khan’s style of marketing and promotion. Aamir Khan is undoubtedly the King of creative marketing and promotion in Bollywood with his unique approaches of creating a buzz around his movies. And Ranbir Kapoor’s Besharam has it’s promotion going on the same lines.
For his upcoming flick Besharam he’s been urging his fans to dress up like the character Babli in the movie and is meeting the ones who are able to mimic is successfully.
“Ranbir is now back in India and currently visiting various cities to promote BESHARAM. Since his dress up in the film is quite whacky and that of a street ‘tapori’, he wants a similar connect from his fans as well,” informs a source, “Those who will be dressed up like him will be the lucky ones to get a chance to personally meet him when he is in their city for promotions.”
Since the film is ready for release in the middle of next week (Wednesday, 2nd October), guess his fans would have to hurry!