Bollywood actor John Abraham launched a new campaign called “Unlock” with the channel.
“I can hardly contain my excitement on being a part of the legacy that is National Geographic Channel. I have always been inspired by the yellow window and have followed National Geographic Channel’s (NGC) shows religiously.
“I am thrilled to represent the channel and be a part of its exciting journey with ‘Unlock.’ I look forward to taking Nat Geo viewers through the various aspects of the campaign, encouraging them to unlock their minds along the way. I am grateful to NGC to have given me this opportunity. I am sure that the viewers and my audience will enjoy this collective journey,” Abraham said in a statement.