Baadshah Shah Rukh Khan’s blockbuster Chennai Express is gearing up for a trip to the land of Pharaohs this October thus marking the return of Bollywood to Egypt after a gap of 25 years. The return of Indian Cinema to Egypt takes place as India celebrates 100 years of Cinema.
The Indian Embassy yesterday announced the return of Indian movies to Egyptian theatres from October this year. United Motion Pictures, facilitated by Gaurang Films and the Indian Embassy in Cairo, will bring to Egyptian audiences their much loved Indian actors and actresses on the big screen.
As a part of this, Chennai Express, starring Shah Rukh and Deepika Padukone will hit Egyptian theatres in Cairo and Alexandria starting October 2. Initially, the movie will run in 2 theaters in Alexandria and 8 theaters in Cairo, including all the major theaters and multiplexes.
Indian Ambassador in Cairo, Navdeep Suri welcomed the development and remarked that no conversation about India in Egypt is complete without a mention of Indian cinema.
“The return of Indian films marks an important step in strengthening people to people ties between the two countries. It is an affirmation of the love and affection that Egyptians, across all walks of life, continue to hold for India. Even when Bollywood did not play at theatres, Egyptians followed the fortunes of their favourite actors and actresses,” Suri said.
“I am constantly amazed by the passion with which so many Egyptians follow Indian films – even in places like a small village near Komombo which I visited recently. While the older generation recalls classics like Sangam and Suraj, the younger generation seems to be much more in tune with Amitabh Bachchan and Shah Rukh Khan,” he said.