The designers have depicted Ileana as a Marathi mulgi (a typical Marathi girl) in a dance sequence where she wears a kashti saree. “We were given a brief about the whole song. Ileana was to be depicted as a ‘Marathi mulgi’ in a kashti saree (a traditional Marathi style of saree).
Ileana D’Cruz made her debut in Bollywood with the film Barfi, playing the character of Shruti in the film. In Phata Poster Nikhla Hero, she has a unique look in a song-and-dance sequence.
“It was a dance sequence number so we had to pre-stitch the drape and give it a whole feel of the real draped kashti,” Riddhi said. Siddhi said the colour of attire had to be bright and vibrant keeping in mind mood of the song.
“Also, there were rigorous dance movements which had to be performed by Ileana so pre-stitched kashti saree was a perfect choice.” The sisters have styled some of the top names in the Hindi film industry including Katrina Kaif (Ek Tha Tiger), Sonam Kapoor (Thank You and Players) and Akshay Kumar (Oh My God). Riddhi said they managed to execute the assignment for ‘Phata Poster…’ in a day’s time.
“Film work is usually done on short time bounds. It was work of a few days though we managed it skillfully in a day’s time.” Asked to compare between fashion and dress designing for films, Siddhi said, “ramp is mostly theme-based and we have control over style, ideas and colour. Film scripts and looks are predetermined, so we have to imbibe the requirements smartly and at the same time maintain our touch.”
Phata Poster NIkhla Hero will be released in theaters this Friday.