Film-maker Subhash Ghai feels that the ’100 crore club’ which includes the blockbuster Indian fims symbolises the expansion of movies and benefits the film industry too.
The film-maker said, “As far as these 100 crores, 200 crores and 300 crores are concerned, this is the expansion of business model. But the good part is now a days we are having these multiplexes and there is a space for every kind of cinema.”
Subhash Ghai also noted that people have accepted films as normal part of life unlike in the 1960s and 1970s. Srijit Mukherji, a Bengali film-maker said, “People have more choices of cinema and are paying for it. The ’100 Crore Club’ films were putting in more investment in the industry and benefiting smaller range films”.
He raised a good point saying that there were cross-financing in the industry from the movies which earned very heavily at the box-office and invested the money on equipments in the film laboratories which turned out helpful for the lower-range films. Mukherji said, “So in a sense ‘Chennai Express’ or ‘Dabangg’ has cross subsidized other films. For all the ‘Chennai Expresses’ of the world, I am personally delighted. I am very happy that this 100 crore club is formed and we keep on churning these films over and over again. I am very happy with that and I don’t think there is any clash or conflict. I think it is perfectly harmonious situation.”