Based on the National Institutes of Health-funded clinical research by Neal Barnard of the Physicians Committee for Responsible Medicine (PCRM), the event started off on September 1st.
The event popularises the use of low-fat, plant-based and dairy-free items for diet and also sheds light on the benefits of such diet. This event also shows how a fat-free diet can help people lose weight, reverse diabetes, and implement long-term changes in eating habits and health. This program has helped more than 250,000 participants worldwide to lose weight and improve their health.
“India faces a health crisis like never before. Traditional plant-based diets are being swamped by meat and processed foods, dairy product consumption is rising, and these unhealthy foods are driving obesity and diabetes rates through the roof“.
Barnard said, “Our research shows the best way to lose weight and reverse disease is to jump into a completely dairy-free, plant-based diet for three weeks“.
Bollywood stars and those hailing from Hollywood like Alicia Silverstone are citing their favourite vegetarian recipies and a few tips to stay fit and healthy with the program.
Mumbai-based physician Nandita Shah said, “It’s easy to eliminate milk, ghee and yogurt from an Indian diet. The Kickstart offers healthy, dairy-free versions of traditional favourites like Carrot Halwa, Palak Paneer, and Navratan Kurma. There’s no deprivation involved-just sensible eating“.
According to a study released by the Organisation for Economic Co-operation and Development between 1998 and 2005, overweight rates in India increased by 20 percent and according to the study by University of Maryland and the National Council of Applied Economic Research, they found 22 percent of Indians living in cities were overweight and 7 percent were obese.