Shah Rukh Khan Tuesday announced a global integration with Twitter India and Zip Dial and the collaboration will allow everyone across the country to follow and engage the superstar on Twitter via SMS.
With immediate effect anyone with a mobile phone can follow Shah Rukh Khan on his Twitter handle – @iamsrk – by dialing or giving a missed call at 09015500555.
The experience works for any phone and any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone.
Commenting on the integration, Shah Rukh Khan said: “I have always believed in the power of technology and use it in various ways to further my connection with my audience.
“In recent years, Twitter has been a magical place for me to engage with my fans. I hope all my fans in India will avail this new service to connect with me.”
“I thank ZipDial and Twitter India for helping me inaugurate this innovation and help bring together my entire national audience who don’t access Twitter. Very soon I hope to also expand this to multiple countries, languages and platforms,” added Shah Rukh Khan, who is riding on the success of “Chennai Express”.