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Akshay Kumar’s no-mobile message for PVR – OUATIMA style

Akshay Kumar aka Once Upon a Time in Mumbaai’s Shoaib will be seen giving viewers a public service message, donning his character’s look in the forthcoming film.

The special clip directed by Milan Luthria will see Akshay Kumar asking viewers to restrict their cell-phone usage during a movie. The clip will run exclusively in PVR & Cinemax properties in India, right up to August 8th.

Says Akshay Kumar, “We thought it was a great platform to remind viewers to desist from using their mobile phones. The clip sees Shoaib, my character in the film, requesting the audience to restrict mobile use.”

Balaji Motion Pictures’ Once Upon a Time in Mumbaai Again stars Akshay Kumar, Imran Khan and Sonakshi Sinha. It is scheduled to release in August 2013.

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