Akshay Kumar aka Once Upon a Time in Mumbaai’s Shoaib will be seen giving viewers a public service message, donning his character’s look in the forthcoming film.
The special clip directed by Milan Luthria will see Akshay Kumar asking viewers to restrict their cell-phone usage during a movie. The clip will run exclusively in PVR & Cinemax properties in India, right up to August 8th.
Says Akshay Kumar, “We thought it was a great platform to remind viewers to desist from using their mobile phones. The clip sees Shoaib, my character in the film, requesting the audience to restrict mobile use.”