Rajasthan Royals today announced the signing of leading fashion label Provogue as the team’s ‘Official Fan Wear Partner’ for the upcoming sixth season of the Indian Premier League (IPL). Bringing in the 2013 season in its very own royal style, Rajasthan Royals and Provogue organised a unique fashion extravaganza to mark the association.
Collaborating with the brand’s top designers, Shilpa Shetty Kundra, co-owner Rajasthan Royals, unveiled her glamorous creations that are specially crafted for the Royals’ fan community. The incredible spirit of the team inspires the once-in-a-lifetime collection that embodies the best of suave and sophisticated yet youthful and fun dressing at the same time.
The exclusive line features a range of stylish and eye-catching yet to be launched linen shirts and polo t-shirts and in colour palettes comprising shades of blues, greens, pastels.
Taking a break from their on-field performance, the entire Royals brigade including, Captain Rahul Dravid, Shane Watson, Ajinkya Rahane, Sreesanth, Shaun Tait, Brad Hogg and Kevon Cooper, walked the ramp displaying Provogue’s stylish range of merchandise adding to the extant oomph factor.
The high point of the evening for Provogue’s grand collection was the dazzling and gorgeous Shilpa Shetty sashaying down the ramp with panache in the fan wear designed by her.
Tim Eynon, CEO, Provogue said, “We are very thrilled to be associated with a team like Rajasthan Royals as Official Fan Wear Partner for this season of the IPL. Tonight we’ve showcased among the very best in our specially created Spring Summer 2013 collection and we’re sure fans will love the ensembles. Cricket and fashion on one grand stage in a one-of-a-kind event, we really can’t ask for more!”
Raghu Iyer, CEO, Rajasthan Royals said, “It gives us pleasure to announce our Fan Wear association with Provogue, a brand that has grown to represent among the best in the Indian fashion and retail business. We aim to create meaningful connect and excitement with our fans who are truly the brand ambassadors of Rajasthan Royals and carry the team’s spirit wherever they go.”
Shilpa Shetty Kundra, co-owner, Rajasthan Royals said, “We are excited for this new venture with Provogue. Designing clothes has been a wonderful experience and I am delighted to have had a chance to do that for our fans. The collection is innovative, high quality, originally designed and priced to suit the taste and desires of our fan community.”
The world of cricket has always had a serious affair with fashion and style both on and off-the field, a fact that was evident at the star-studded evening. The launch brought to the ramp an enviable mix of glamour, glitz and entertainment, a coming together of the best names in Indian cricket and fashion.