Farhan Akthar’s “Fukrey” goes the animated way

Fukrey

The makers of the movie “Fukrey” have decide to go the animated way. The makers of the film say that they made an animated jingle to explain the word Fukrey.

Many people did not know the meaning of the movie and some people found it to be abusive. So to clear all the confusion, makersof the film Farhan Akthar and Ritesh Sidwani have decided to come up with an animated jingle to make people understand their movie title.

“Fukrey is a word that the people of Delhi and certain sections of north India are very familiar with. Of course, it is alien to a lot of us who are from elsewhere. Hence, the need to explain its meaning is important. Getting an animated jingle seemed like a fun way to do it because it definitely captures the youthful energy of the film,” said actor-producer Farhan Akthar.

Producer Ritesh Sidwani said: “This is the language of the film. It’s the first time a filmmaker is doing a jingle to promote the title. We were thinking of the best way to explain the meaning of Fukrey. And that’s when we came up with the idea of this jingle. In the digital world, animation works very well. We thought it would be a nice way to introduce our Fukras. Ram is a renowned talent in jingles.”

Fukrey is an upcoming comedy which is directed by Mrighdeep Singh Lamba starring Pulkit Samrat, Manjot Singh, Ali Fazal, Richa Chadda, Vishakha Singh and Priya Anand in the lead. The movie is produced by Farhan and Ritesh  owned Excel Entertainment. The movie is going to release on June 14.

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