Bollywood superstar Salman Khan has been awarded the first ever Brand Endorser of the Year Award instituted by International Advertising Association. In connection to this, Salman said that promotes only those products that he personally uses.

“I endorse only those products that I use,” Salman said at the IAA Leadership Awards function recently held in Mumbai.

The 47 year old actor’s continuous box office success has made him a choice of most brands.

“When I endorse a product that means I am telling the public that you should also wear it, eat it or use it. If I do not use or consume any product, I will not endorse it,” he said.

Salman also called on the people from the corporate sector to support his Being Human initiative.

Being Human is an NGO set up by Salman Khan which sells T-shirts and other products to raise funds to support the underprivileged.