PepsiCo has brought in a new brand ambassador for its product Mountain Dew and its none other than the hot and happening Hrithik Roshan! Hrithik’s name was officially announced by PepsiCo India Category Director-Flavours, Ruchira Jaitly.
“We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumers,” said Ruchira Jaitly, PepsiCo India Category Director-Flavours in a statement.
She said that Hrithik Roshan’s association with the product would take it to great heights. She said they are looking forward for the summer which is all set to be a blockbuster one for the product after this new association.
“I love pushing myself to the extreme and the brand’s belief in this similar viewpoint proved to be an ultimate fit which I couldn’t resist,” Roshan said speaking about him endorsing the product.
Ruchira Jaitly, Category Director, Flavours, PepsiCo India said, the actor “is a true embodiment of the brand’s philosophy of Darr Ke Aage Jeet Hai.”
In 2011, Salman Khan was the brand ambassador for the product. However, they did not sign anyone for the year 2012. But now product which has a huge global market has Hrithik as its brand ambassador.
The 39 year old actor is busy with the post-production of his upcoming film Krrish 3, which is a sequel to his 2006 super-hit film Krrish.