Farhan Akhtar ‘runs’ away from endorsements

 

It has been 18 months since Farhan Akhtar has stayed away from brand endorsements. Here is why he did so!

Farhan Akhtar is working in Rakeysh Omprakash Mehra’s Bhaag Milkha Bhaag and he wants to keep his look under wraps.

Apart from this, the actor has taken his role very seriously and he even went through intense physical training to achieve the body of an athlete, Farhan has apparently even refused all endorsement deals until the release of the film. And all this is to avoid the audience getting a peek into his new look.

A source close to the actor said, “Farhan has worked really hard on this project. For the last one and a half years, he has been working out and has fully devoted his time to the film. Because it’s a biopic, he worked extra hard on developing his character and didn’t want his or his team’s efforts to go in vain. That’s the reason he refused to take up any endorsements.”

The source further added that Farhan did not want to break the continuity of the shoot and hence was not willing to let anything come in between.

The revealed posters of Bhaag Milkha Bhaag look very promising and it has been heard that Farhan has gone through so much of rigorous training that he was nearly transformed into a runner himself.

Says the source,”While he was training and shooting for the film, several brands got in touch with his endorsement agency to sign him up. Right from clothing brands, sports shoes, cameras, toiletries and beverages, he was offered deals that together summed up to roughly Rs.15 to Rs.18cr.”

Photographer Atul Kasbekar, whose company manages Farhan’s endorsements, confirmed the news saying, it is true that Farhan has not signed any brands as it would have compromised the look of Bhaag Milkha Bhaag.

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