The makers and actors of Matru Ki Bijlee Ka Mandola are on a promotional spree. First, Imran Khan and Anushka Sharma were seen inking tattoos on the arms and legs of college students in Mumbai, and now, the latest gimmick that the actors have implemented are, pasting their film posters on taxis.

Looks like Imran Khan is going his mamu jaan Aamir Khan’s way. Recalling the similarity between his way and what Aamir once did, Imran says,

“Twenty four years ago Aamir uncle pasted the posters of his film ‘Qayamat Se Qayamat Tak’. I remember him telling the story that he and my mother were roaming around the by-lanes of Bandra and seeking the permission of rickshaw drivers to paste the posters of his film and telling them that he is the hero of the film.”

“Flash forward 24 years and I find myself doing the same thing. Actually in our city public transport is the most important thing whether it is rickshaw, taxis or buses, it has always been the lifeline of the city. I think it is the easiest way to communicate and reach out to the people,” he added.

Directed by Vishal Bhardwaj, “Matru Ki Bijlee Ka Mandola” also features Pankaj Kapur and Shabana Azmi. It hits theatres Jan 11.