Aamir Khan started the trend of pre-booking tickets months in advance, for his film Talaash. Now following his footsteps, Salman Khan and Akshay Kumar have put up their films Dabangg 2 and Khiladi 786, for grabs.
Says an insider, “More and more filmmakers have now started doing that when it comes to biggies starring the Top-5 superstars we have in the country today.” “Aamir started it and Shah Rukh Khan as well as Ajay Devgn followed for Jab Tak Hai Jaan and Son Of Sardaar respectively. Their fans rejoiced as they could confirm their tickets weeks in advance for that much awaited First Day First Show. With multiplex count as well as number of available shows increasing in a massive way over last one year, a concept like this has started benefiting everyone,” added the insider.
Presently, only PVR are offering pre-bookings. However, other multiplex chains are soon expected to follow.
Says an expert, “They would have to. Even though both Salman and Akshay are starring in quintessential ‘masala’ affairs which would have a massive presence amongst the single screen audience, they are not alienating multiplexes. On the contrary they are arriving in a huge way. This is the reason why tickets of their films are already been made available even though they are two to four weeks away from release.”
Well, now this is called star power, where even multiplexes are willing to keep a number of screens aside well in advance.