When Shahrukh Khan went ‘bekaboo’ over Katrina Kaif’s scent

Shah Rukh Khan

Actress katrina Kaif

Shahrukh Khan and Katrina Kaif’s awesome jodi and sizzling chemistry has become the hottest topic of this season. If Jab Tak Hai Jaan’s film trailer and the super hit songs were not enough to feel the good looking jodi’s love, you can definitely feel it the new Lux ad, featuring SRK and Kats..

The on screen couple for the first time come together for an ad campaign for the beauty soap bar – Lux! Shahrukh and Katrina will endorse two new sensuous variants of the product – Lux Peach and Cream, and Lux Strawberry and Cream. The ad is all set to his Television screen on 13 November, the same day when Jab Tak Hai Jaan releases.

Shahrukh was associated with the Lux brand in the year 2005, with beauties Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor.

He says, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me.”

French director Juan Delcan has shot and directed the commercial. Acclaimed poet and lyricist Gulzar has composed it’s Sufi-inspired music score and Sonu Nigam lends his vocals. Rocky S styles Katrina Kaif making her look sensuous.

Says the actress, “When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality.”

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