Salman Khan has added another endorsement to his name. On Sunday, Coca-Cola India Pvt Ltd revealed that superstar Salman Khan has agreed to endorse their brand Thumbs Up.
Apparently, The company have also signed an agreement with Being Human, to jointly promote and execute charitable activities.
Salman Khan, who has had an amazing run at the box office after delivering back to back blockbusters, is excited about the partnership with Thumbs Up saying, “a soft drink that I have grown up with”. .
He also said: “I am also excited at the association between Being Human and Coca-Cola India, where the two organisations will work together on community welfare projects.”
While comparing Sallu’s popularity with the drink Thumbs Up, Atul Singh, President & CEO, Coca-Cola India and South West Asia, said: “Salman’s appeal cuts across age groups and socio economic strata, just like Thums Up. The brand’s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman’s association and will help us take the brand to the next level.”
As the brand ambassador, Salman will be associated with a range of consumer activation and marketing programmes for the brand.