Farhan Akhtar and Ritesh Sidhwani, producers of Zindagi Na Milegi Dobara, have decided to share the film’s profits with the victims of 13/7 Mumbai blasts.
We hear that the amount collected from selected theaters of the Thursday evening show, will be donated to the blast victims. The selected theatres include, PVR in Mulund, Goregaon and Juhu, Fun Cinemas in Andheri, Chembur, Kandivali, Vashi and Kalyan, Cinemax in Sion, and Inox in Nariman Point.
Ritesh Sidhwani confirmed the news saying, “We were all in a very low mood after the blasts. That is when we decided that it is time to do something for the city.”
He added, “Since the film is doing well, we can contribute significantly. We have selected 9-10 cinema halls across the city and the proceeds of the evening show on Thursday will go to the blast victims. Also, some of the multiplexes have come forward to offer a percentage of their share as well. Let’s hope we can do our best.”