This year, once again, Salman Khan’s comedy “Ready” breaks the dry spell at the box office by earning brought Rs.41 crore over the weekend.
“Ready has had a good opening. The occupancy has been 90-95 percent. It is more of a family entertainer. One would not see the kind of action that was in ‘Dabangg’ and ‘Wanted’,” Yogesh Raizada, corporate head (Cinemas) of Wave Cinemas said.
“Salman is perfect in the film he has done full justice to his character. Asin, is also good in the film,” he added.
“Ready”, shot entirely in Thailand, is expensive, has an urban setting and is said to have cost Rs.50 crore.
Released on 1,900 screens, ‘Ready’ earned Rs.13.5 crore on the opening day, Rs.12.5 crore on Saturday, and Rs.15 crore on Sunday.
“People are enjoying the film a lot, specially Salman Khan, although the shows have not been back-to-back houseful like ‘Dabangg’ and ‘Wanted’. The audis have witnessed 80 percent occupancy,” said a source in PVR.
“The response to ‘Ready’ is terrific. Till now, our shows are going housefull. Everyone is appreciating Salman’s acting. It is too early to say whether the film will be as big as ‘Dabangg’ because today, every day counts because of the number of shows being played today,” Piyush Raizada of Delite Cinemas told.
At a time when most of the big-budgets, with big names like Akshay Kumar starrer “Patiala House”, Abhishek Bachchan’s “Game” and “Dum Maaro Dum” failed to stir the box office, Salman’s magic worked again as “Ready” has brought smiles on the faces of distributors, cinema hall owners and audiences alike.
Trade analysts, however, admitted that “Ready” will not enjoy long stay at the box office like “Dabangg”.
“The film doesn’t seem to sustain for long. We are looking at the occupancy. If it drops down to 50 percent then we will put another film. However, film is doing really well on single screens,” said the source from PVR.
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