September 9 this year will be the day when industry’s three heartthrobs Shahid Kapoor, Ranbir Kapoor and Imran Khan will strike the chord together with Mausam, Rockstar and Mere Brother Ki Dulhan respectively. Shahid’s Mausam has been postponed to release on September 9. This will mean that a stiff competition between the three is also expected.
Says the producer of Mausam, Sheetal Talwar, “I am sure all three films are good. We find September 9 as the right date to release Mausam. Now let the best man and the best film win. Let the audience take the decision.”
But shedding light on the expected business of the three films, Trade Analyst Taran Adarsh does not seem too happy with the three releases together. He says, “Even a Diwali weekend is not enough to accommodated three releases. And a non festive weekend by no means will be enough for three such big films which clashes three teen heartthrobs. The business of each film could get affected by almost 40 per cent.”
While Yash Raj Films is known to never postpone their films once they have fixed a release date, Taran Adarsh still hopes for a way out to avoid losses. He says, “I hope better sense prevails and they figure a way out of this. And it would be wrong to say that this clash will give us a clear winner among the three as none of the film will get enough time and space!” he adds.