Madhur Bhandarkar ‘Heroine’ was announced at the Cannes Film Festival. Joining him was the very lovely Aishwarya Rai Bachchab and producer Ronnie Screwvala.

Initially, Kareena Kapoor was Bhandarkar’s first choice. But now, Aishwarya Rai has grabbed the meaty role and Bhandarkar thinks the change is for the better.

At the unveiling of the film’s first look at Cannes, Aishwarya said: “Heroine is a film that the team was very excited about and yes I have just agreed to come on board. Madhur has been speaking to me for many years to collaborate together on a film and I am glad we are finally working together on Heroine.”

The film’s first look has Ash posing on a magazine cover with taglines promising shocking revelations.