As reported earlier, Ra.One happens to be Shahrukh Khan’s dream project and so the actor can go to any extent to see the films success. The latest we hear is that SRK has planned to start the longest fan mail for the film. It will earn an entry in the Limca Book Of Records.
This is a unique pan-India promotional tour that will last as long as five months until the release of Ra.One on October 26 this year. The campaign begins today in Mumbai and will soon travel to five cities: Delhi, Chandigarh, Indore and Ahmedabad.
Says a source, “He plans his film’s promotional strategies himself and in tandem with his team. Now he has planned the events in such a way that before the sci-fi thriller releases, every Indian city would have heard of the film.”
The source adds, “From today, he kicks off an inter-city tour that stars, normally do just a month before the release.
But, in a first-of-its-kind strategy, SRK will be travelling to five cities every month. He will span 25 cities in five months. While SRK travels solo for this tour Kareena Kapoor and Arjun Rampal join him for the other tours.”