For Salman, ‘Darr Ke Aage Jeet Hai’…

Dabangg Khan risks his life for a soft drink ad. The daring and dashing Khan is said to have jumped from a height of 10,000 feet in a ‘wingsuit’ from which a parachute springs open. This daredevil stunt is done in PepsiCo’s Mountain Dew new ad which is shot in New Zealand.

“Everyone is afraid of something or the other at some point of his or her life. But if you try to run away from fear, you’d be tired and eventually fear will win. So the best way to overcome fear is to face it, run through it because ‘Darr Ke Aage Jeet Hai’,” Salman said in a statement.

Reportedly, Salman was initially a little nervous about doing the the risky stunt. Wingsuit flying is a new sport of flying through the air in a special jumpsuit and pulling the parachute’s ripcord as one approaches the ground.
He is said to be the first celebrity brand ambassador roped in by Mountain Dew.

“Salman has jumped from a mountain which was 10,000 feet high. He did have jitters initially but was confident it would work out well and he would be able to overcome his fears in turn,” Alpana Titus, category marketing director of the soft drink brand, is quoted as saying.

Catch the still above. The 45-second TV commercial will air from Friday and a 60-second commercial will be shown in theatres.

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