According to data provided by Audience Measurement and Analytics (aMap),
Amitabh Bachchan’s show Kaun Banega Crorepati has grabbed maximum TRP for any program on general entertainment channels. The fourth season of the show was launched on Monday and got 5 percent TRP,
Reports also has it that other entertainment channels like Star Plus, Zee TV and Imagine TV that telecast fiction shows during the prime time slot, too failed to match KBC with average ratings of 3.2, 2.9 and 1.1 percent, respectively.
Big B rules the small screen as well.