Saif Ali Khan may not be worth millions when it comes to brand value but he says he better not endorse products that he doesn’t connect with – for example chaddis!
“For me, brand name is very important. I feel I should represent a brand that I can connect with. This also helps me to reach out to my fans because they can associate with me through that brand. I won’t endorse something I don’t connect with… like underwear ads. I can do a baniyan (vest) ad, but no chaddis for me.
Why can’t you connect with chaddis Saif? Don’t you wear them 😛